The Lord of the Rings franchise, based on the book series of the same name by famed seminal fantasy author JRR Tolkien, has become many things since its arrival to the world of books. It has been merchandised into a variety of different products and even films, with the latest Peter Jackson film appearing to be one of the paramount epic film series of the early 21st century. Warner Bros. Home Entertainment has recently come to acquire developer Turbine Inc, the makers of the Lord of the Rings Online multi player role playing game (MMORPG) in an effort to expand its business in the film related video game production business. The PC title is incredibly popular with MMORPG audiences on the web and has managed to create a substantial user base in the face of stiff competition from other titles such as Blizzard Interactive’s World of Warcraft which operates in a similar medieval fantasy style setting.
The Turbine technology is also used in other online games such as Dungeons & Dragons Online: Eberron Unlimited and the title Rings. From their headquarters in California entertainment mecca of Burbank, Warner Bros announced that they have acquired the development company and this makes a total of 4 video game developing businesses owned by Time Warner, the parent company of Warner Bros. Since 2007, Time Warner has aggressively pursued gaming companies in efforts to buy up popular media related titles such as Lego Batman and other licensed games which tie in with major entertainment properties of a film or comic base.Tags: blizzard interactive, lord of the rings mmprpg, time warner, world of warcraft